PointRoll R&D is focused on identifying new and innovative solutions to drive online impact. PointRoll has recently launched PointRoll Pollster and PointRoll Reminder to strengthen the impact of your ad.

Pollster is a unique tool that allows advertisers to drive user interaction. Web audiences can respond to any number of questions regarding current events or brands. They can instantly see how their answers compare to those of the larger online community. Click here for more information.

Advertisers are looking for ways to stretch the impact of their ads beyond the initial view. PointRoll Reminder solves that problem by allowing for interaction at a later time period. The user can request an E-Mail Reminder, download a key date into their Outlook calendar or Instant Bookmark an item so they can come back for later browsing…all from the existing PointRoll ad unit. Click here to learn more.

Many of you have gotten your hands on a FatBoy mask and have been sending us your own special photos. They are awesome! Some a little disturbing, some a little controversial, some highly spirited…all are HUGE on creativity. And after all, that’s what this is all about. Click here to check out all the different ways YOU can be FatBoy. And hey, send more photos! If you want a mask, click here and e-mail us. Supplies are limited.

The PointRoll Included Network consists of leading publishers that offer PointRoll Rich Media at no additional charge*. These Publishers recognize the importance of delivering high-impact, effective ads with a clearly defined ROI. PointRoll welcomes SI.com, Reuters, Bloomberg and Tickle to its existing network: Yahoo, AOL, AccuWeather, iVillage, The New York Times, CBS MarketWatch, TheStreet, iWon, BusinessWeek, AskJeeves, Alloy, Excite, MaxOnline. Click here for more information.
* subject to eligibility and policies of publisher