Tips on Online Creative from Net Conversions
From: Scott.Heimes
Sent: Wednesday, October 13, 2004 12:55 PM
To: Eric.Erickson; MaryPat.Ladner; Ruth.Balbach; Will.Setliff; Luis.Garrido; Mike.Brown; Tom Woldum
Subject: FW: maximizing your conversions
From: Joel Chiprut [mailto:Joel@NetConversions.com]
Sent: Wednesday, October 13, 2004 10:45 AM
To: Scott.Heimes
Subject: maximizing your conversions
Scott, I thought this might be of interest to you if you haven't read it yet. It simply reinforces what we've known all along at NetConversions (especially the last 2 bullet points that I highlight). The Poynter Institute is very much involved in eye-tracking research and they recently came out with a study regarding how users view online content.
Here's the article. I recommend it when you have free time, but take it with a grain of salt as it isn't a thorough study on eye movements: http://www.poynterextra.org/eyetrack2004/main.htm In any case, just wanted to touch base with you. Warmly, Joel |
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Joel Chiprut
Atlas NetConversions
315 5th Avenue South Suite 500
Seattle, WA 98104
(206) 816-8259
Joel@NetConversions.com